More UKTV rebrands confirmed

Following on from the successful rebrands of many of UKTV’s other channels, UKTV Style will soon be rebranded as Home and UKTV Gardens will become Really. The UKTV Style rebrand to Home will come on the 30th April and the UKTV Gardens rebrand to Really will happen on the 19th May.

Brand Republic reports “Home will only focus on homes and gardening-related programming… gardening content that was previously on UKTV Gardens will be absorbed into Home” and Really will have “a range of programming such as The Baby Borrowers and Farm of Fussy Eaters”.

UKTV Style is available on Virgin Media, Sky and Top Up TV. UKTV Gardens is available on Virgin Media and Sky.

Following the UKTV Style and UKTV Gardens rebrand, there will just be one “UKTV” pre-fixed channel name remaining – UKTV Food. UKTV Food is expected to rebrand soon. UKTV’s online service UKTV Homes is also expected to change its name soon.

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Trouble to end 1st April

It has been confirmed on Broadcast Now’s website that Virgin Media-owned Trouble will close down on all platforms on the 1st April.

It will be replaced with a new LIVING channel later this year, which will give them three channels in the brand as well as the timeshift versions.

Trouble will be replaced with LIVING +2 in the interim (a two-hour timeshift version of the main LIVING channel) until the new LIVING channel launches.

In the Broadcast Now article, Virgin Media Television managing director Jonathan Webb says their “strategy this year is to consolidate our portfolio”.

LIVING 2 will also be overhauled later this year.

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Smile TV 2 removed

Smile TV 2 is no longer available on Freeview. It used to air on Freeview channel 46. You may need to perform a full rescan of your set top box to remove the channel.

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Partyland has launched

Partyland has launched on Freeview channel 50 and airs from 1am through to 5.30am every night. The channel’s owned by Channel 5, and uses Five USA’s Freeview capacity between those hours (so Five USA now airs until 1am on Freeview).

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Discovery Shed has launched

Discovery Shed has replaced Discovery Real Time Extra on Virgin Media channel 274. Discovery Shed broadcasts in widescreen. Discovery Real Time Extra is no longer available on Sky or Virgin Media.

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Sci-Fi Channel to rebrand as Syfy

Sci-Fi Channel will be rebranded to Syfy soon. The channel will change its name in the US on the 7th July, and the new name will be rolled out around the world later this year. Media Week reports “each country will have a unique approach to the rebrand and will plan the marketing and name change with local partners and affiliates”.

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Film4 to extend broadcast hours

Film4 will broadcast from 12pm every day from the 30th March. Film4 currently broadcasts from 1pm daily. Film4 is available on Freeview and Virgin Media.

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Trouble to close down

Virgin Media-owned channel Trouble will be closed down on all platforms and replaced with a new version of LIVING. It’s thought that Trouble programming will be moved to other Virgin Media-owned channels such as Bravo and Virgin 1.

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