Following on from the successful rebrands of many of UKTV’s other channels, UKTV Style will soon be rebranded as Home and UKTV Gardens will become Really. The UKTV Style rebrand to Home will come on the 30th April and the UKTV Gardens rebrand to Really will happen on the 19th May.
Brand Republic reports “Home will only focus on homes and gardening-related programming… gardening content that was previously on UKTV Gardens will be absorbed into Home” and Really will have “a range of programming such as The Baby Borrowers and Farm of Fussy Eaters”.
UKTV Style is available on Virgin Media, Sky and Top Up TV. UKTV Gardens is available on Virgin Media and Sky.
Following the UKTV Style and UKTV Gardens rebrand, there will just be one “UKTV” pre-fixed channel name remaining – UKTV Food. UKTV Food is expected to rebrand soon. UKTV’s online service UKTV Homes is also expected to change its name soon.
Partyland has launched on Freeview channel 50 and airs from 1am through to 5.30am every night. The channel’s owned by Channel 5, and uses Five USA’s Freeview capacity between those hours (so Five USA now airs until 1am on Freeview).
Sci-Fi Channel will be rebranded to Syfy soon. The channel will change its name in the US on the 7th July, and the new name will be rolled out around the world later this year. Media Week reports “each country will have a unique approach to the rebrand and will plan the marketing and name change with local partners and affiliates”.
Virgin Media-owned channel Trouble will be closed down on all platforms and replaced with a new version of LIVING. It’s thought that Trouble programming will be moved to other Virgin Media-owned channels such as Bravo and Virgin 1.
A new channel called Partyland has appeared on Freeview channel 50. The Ofcom licence page for the channel says it’s owned by Channel 5 Broadcasting Ltd, so it may broadcast during Five USA’s downtime overnight. The channel is currently not broadcasting anything, but is expected to include phone-in programmes similar to Smile TV. Watch this space for more information.