Sci-Fi Channel to rebrand as Syfy
Posted 18th March 2009 by PaulSci-Fi Channel will be rebranded to Syfy soon. The channel will change its name in the US on the 7th July, and the new name will be rolled out around the world later this year. Media Week reports “each country will have a unique approach to the rebrand and will plan the marketing and name change with local partners and affiliates”.
Tags: Cable (Virgin Media), sci-fi channel, syfy
Filed under:Cable (Virgin Media)
One Response to “Sci-Fi Channel to rebrand as Syfy”
March 27th, 2009 at 6:56 am
Apparently, the agency behind the name is disavowing any responsibility. And the drama unfolds:
http://dennytu.wordpress.com/2009/03/25/landor-distancing-self-from-syfy-naming-credit/
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