General manager of Disney Channels UK & Ireland, Boel Ferguson, has revealed kids channel Jetix will rebrand as Disney XD.
Speaking to Broadcast Now she said “it will tap into boys’ quest for discovery and their love of sports and adventure. Boys have a need for a sense of accomplishment and feeling they have reached a ‘new level’, as they do in gaming. We want Disney XD to reflect that”.
It’s thought the rebrand will take place in August.