4seven to launch 4th July on all platforms

4sevenIt’s been announced Channel 4’s new catchup channel 4seven will launch on the 4th July (a clever marketing ploy with the launch date – 04/07/2012).

4seven will showcase repeats of popular Channel 4 shows from the past seven days and is described as a social-driven channel with the hope those repeats will fuel further discussion about programmes on social networking sites such as Facebook and Twitter.

The channel will be available on Freeview (channel 47 in post-switchover areas – another clever marketing ploy with the channel number), Sky (likely replacing More4 +2 on channel 269), Virgin Media (channel number not confirmed) and Freesat (channel number not confirmed).