ITV have confirmed another new channel launch weeks after announcing ITV Encore.
The new channel announced today is ITVBe which will be a free-to-air channel “featuring the best entertaining lifestyle and reality programming from the UK and the US” according to the official ITV press release.
ITV say “the new channel, which is likely to appeal to a younger, female audience, will also feature acquired content, including the US Real Housewives franchise, which currently airs in daytime on ITV2… ITVBe will complement ITV2 which will continue to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart”.
ITVBe will also become the exclusive home for The Only Way Is Essex.
The difference between ITVBe and ITV Encore is the latter is a pay channel – this will likely mean you’ll need to be a Sky customer (i.e. not free-to-view or free-to-air), and not have to pay a subscription for the channel itself – whereas ITVBe will be completely free.
ITV say ITVBe will launch towards the end of the year and will be “available free on all the major broadcasting platforms, including Freeview, Sky and Virgin Media”.