Living 2 rebrands as Living It

Posted 1st December 2009 by Paul

Living 2 has rebranded as Living It. The channel is available on Sky and Virgin Media TV services. The channel has been rebranded to liven up the Living brand and make Living It a more separate channel from the main Living offering.

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Filed under:Cable (Virgin Media), Satellite (Sky Digital)

Living 2 to become Living It

Posted 2nd November 2009 by Paul

Living 2 will rebrand as Living It later this month. Marketing Magazine says “the change is an attempt to address viewer misconceptions that the channel is a time-shifted version of sister channel Living… it will feature new idents and programming to make it stand out from its sister channel”.

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Filed under:Cable (Virgin Media)