Living 2 has rebranded as Living It. The channel is available on Sky and Virgin Media TV services. The channel has been rebranded to liven up the Living brand and make Living It a more separate channel from the main Living offering.
Living 2 will rebrand as Living It later this month. Marketing Magazine says “the change is an attempt to address viewer misconceptions that the channel is a time-shifted version of sister channel Living… it will feature new idents and programming to make it stand out from its sister channel”.