Living 2 to become Living It

Living 2 will rebrand as Living It later this month. Marketing Magazine says “the change is an attempt to address viewer misconceptions that the channel is a time-shifted version of sister channel Living… it will feature new idents and programming to make it stand out from its sister channel”.

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Living HD has launched

Living HD has launched on Virgin channel 110 today as planned. The channel is available to all V+ XL TV customers.

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Living HD placeholder on channel 110

A “coming soon” placeholder has appeared for Living HD on channel 110 – the channel is thought to be launching some time in the next few weeks. As a result of Living HD being on channel 110, the standard definition version of Living has moved to channel 109.

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Trouble removed – replaced with LIVING +2

Trouble has closed down on all TV platforms. Virgin Media Television have decided to remove the channel and replace it with a new LIVING channel which is expected to launch later this year. In the interim, LIVING +2 (a two-hour timeshift of the main LIVING channel) takes the space on Virgin Media channel 159, next to LIVING 2 +1 which can be found on channel 160.

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Trouble to end 1st April

It has been confirmed on Broadcast Now’s website that Virgin Media-owned Trouble will close down on all platforms on the 1st April.

It will be replaced with a new LIVING channel later this year, which will give them three channels in the brand as well as the timeshift versions.

Trouble will be replaced with LIVING +2 in the interim (a two-hour timeshift version of the main LIVING channel) until the new LIVING channel launches.

In the Broadcast Now article, Virgin Media Television managing director Jonathan Webb says their “strategy this year is to consolidate our portfolio”.

LIVING 2 will also be overhauled later this year.

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Trouble to close down

Virgin Media-owned channel Trouble will be closed down on all platforms and replaced with a new version of LIVING. It’s thought that Trouble programming will be moved to other Virgin Media-owned channels such as Bravo and Virgin 1.

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Living +2 to launch 1st April

Living +2 will launch on Virgin Media on the 1st April according to a document on AGB Nielsen’s website. Click here for more. The channel is a two-hour timeshift of the normal Living channel. It’s not known whether Living +2 will replace an existing Virgin TV channel or be added as a completely new channel. It’s also not confirmed what channel number Living +2 will broadcast on.

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