UKTV History was rebranded as Yesterday today. Their new tagline is “where the past is always present”. To pick up the new name for the channel Freeview customers might need to rescan their boxes. Virgin Media customers don’t need to do anything. Click here for Yesterday’s official website. UKTV Food, UKTV Gardens and UKTV Style are the only UKTV channels left to rebrand.
The date for the rebrand of UKTV History to Yesterday has been confirmed. In a press release from UKTV they say “following the successful rebrand of UKTV’s entertainment portfolio as Dave, G.O.L.D., Watch and Alibi, UKTV will launch its third rebranded factual channel Yesterday on Monday 2nd March, following Eden and Blighty’s launches on 26th January and 17th February 2009 respectively. The final wave of the network’s ambitious rebrand to create a portfolio of multiplatform brands will be completed in Q2 2009 with the re-launch of its lifestyle offerings”. UKTV History (soon to be Yesterday) is available on Freeview, Virgin Media and Sky.
UKTV Documentary has been rebranded as Eden. It’s available on Virgin channel 208. Other UKTV channels rebranding soon are UKTV People which becomes Blighty on the 17th February, and UKTV History will rebrand as Yesterday in March.
As reported a while back, UKTV Documentary is rebranding as Eden in 2009. The exact date of the name change is the 26th January. The rebrand was originally announced earlier this year. Also in 2009, UKTV People will become called Blighty (Q1 2009) and UKTV History will become Yesterday (Q1 2009).