UKTV Food has been rebranded as Good Food. Good Food is available on Virgin Media channel 260 (Good Food +1 is on channel 261) and Sky. UKTV Food was the last channel to be rebranded in the UKTV package.
Tags: Cable (Virgin Media), good food, uktv, uktv food
UKTV Gardens has rebranded today to become Really. Really can be found on Virgin Media channel 267 and Sky channel 248. Gardening content that used to appear on UKTV Gardens before it was rebranded will shift across to Home (formerly UKTV Style). The only remaining UKTV-prefixed channel to be rebranded is UKTV Food, which will change its name to Good Food on Monday 22nd June.
Click here for the official Really website.
Tags: Cable (Virgin Media), really, uktv, uktv gardens
The final UKTV channel to be rebranded is UKTV Food. It’s been confirmed the new name for the channel will be Good Food. UKTV have struck a deal with BBC Worldwide to license the brand from them for the Good Food channel name.
UKTV say, in an official press release, “negotiated directly between the broadcaster and BBC Worldwide, this agreement permits UKTV to rebrand its dedicated UKTV Food channel and associated website while also adopting the new channel brand for all related commercial and promotional activities. UKTV’s new lifestyle channel, Good Food, will launch at 9am on Monday 22nd June alongside a complementary website”.
The tagline for the new channel will be “we have fun with food” and will have “80% of its schedule made up of brand new commissions and exclusive acquisitions”.
Matthew Littleford (UKTV’s controller) says “we are thrilled to mark our tenth and final channel rebrand with a completely different approach: licensing an established brand name that has both heritage and credibility associated with it”.
Good Food logo
Tags: Cable (Virgin Media), good food, uktv, uktv food
UKTV Style has rebranded as Home. The channel rebranded yesterday – 30th April. Home is available on Top Up TV channel 26 and Virgin Media channel 265 (also, a +1 timeshift channel is available on Virgin Media channel 266).
The remaining UKTV-prefixed channels will rebrand shortly – UKTV Gardens will rebrand as Really on the 19th May and UKTV Food to rebrand soon.
Click here to visit the official UKTV website for Home
Tags: Cable (Virgin Media), home, Top Up TV, uktv, uktv style
Following on from the successful rebrands of many of UKTV’s other channels, UKTV Style will soon be rebranded as Home and UKTV Gardens will become Really. The UKTV Style rebrand to Home will come on the 30th April and the UKTV Gardens rebrand to Really will happen on the 19th May.
Brand Republic reports “Home will only focus on homes and gardening-related programming… gardening content that was previously on UKTV Gardens will be absorbed into Home” and Really will have “a range of programming such as The Baby Borrowers and Farm of Fussy Eaters”.
UKTV Style is available on Virgin Media, Sky and Top Up TV. UKTV Gardens is available on Virgin Media and Sky.
Following the UKTV Style and UKTV Gardens rebrand, there will just be one “UKTV” pre-fixed channel name remaining – UKTV Food. UKTV Food is expected to rebrand soon. UKTV’s online service UKTV Homes is also expected to change its name soon.
Tags: Cable (Virgin Media), home, really, uktv, uktv food, uktv gardens, uktv homes, uktv style
UKTV History was rebranded as Yesterday today. Their new tagline is “where the past is always present”. To pick up the new name for the channel Freeview customers might need to rescan their boxes. Virgin Media customers don’t need to do anything. Click here for Yesterday’s official website. UKTV Food, UKTV Gardens and UKTV Style are the only UKTV channels left to rebrand.
Tags: Cable (Virgin Media), Terrestrial (Freeview and Top Up TV), uktv, uktv history, yesterday
The date for the rebrand of UKTV History to Yesterday has been confirmed. In a press release from UKTV they say “following the successful rebrand of UKTV’s entertainment portfolio as Dave, G.O.L.D., Watch and Alibi, UKTV will launch its third rebranded factual channel Yesterday on Monday 2nd March, following Eden and Blighty’s launches on 26th January and 17th February 2009 respectively. The final wave of the network’s ambitious rebrand to create a portfolio of multiplatform brands will be completed in Q2 2009 with the re-launch of its lifestyle offerings”. UKTV History (soon to be Yesterday) is available on Freeview, Virgin Media and Sky.
Tags: Cable (Virgin Media), Terrestrial (Freeview and Top Up TV), uktv, uktv history, yesterday
As planned, Dave +1 has rebranded as Dave Ja Vu. In a press release from UKTV they say “Dave ja vu will replace Dave +1 on all platforms… and so is available to view in 17.5 million homes nationwide via Freeview, Sky Digital and Virgin Cable. Also in the press release, Dave’s Channel Head Steve North says “renaming our +1 service Dave ja vu will help bolster the already successful Dave brand further while appealing to our target audience of 16-34 year old male viewers, who are sure to get the joke”. Freeview customers may need to carry out a rescan on their box to pick up the new channel name. Dave and Dave Ja Vu are available on Freeview, Virgin Media and Sky.
Tags: Cable (Virgin Media), dave, dave +1, Dave Ja Vu, Terrestrial (Freeview and Top Up TV), uktv
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