Hallmark Channel will rebrand as Universal Channel on the 18th October as part of Universal Networks International’s global rebranding plan. The HD version of Hallmark will also rebrand as Universal Channel HD.
Tags: Cable (Virgin Media), hallmark channel, hallmark channel hd, hd, Satellite (Sky Digital), universal channel, universal channel hd
According to Broadcast Now, NBC Universal have decided to ditch the Hallmark brand in the UK and will rename the Hallmark channel to Universal Channel.
Broadcast Now say “Internal memos seen by Broadcast outline the plans, which could be announced between 13 July and 17 August, ahead of the channel launching in the UK in October. Universal Channel currently airs in parts of Europe, Latin America and South East Asia”.
Universal Channel logo
However, a quote on Broadcast Now’s website from an NBC spokesperson says “No decisions have been made with regard to rebranding NBCU channels. We are exploring various options and will make a decision in conjunction with our partners. No announcement is planned at this time”.
Tags: Cable (Virgin Media), hallmark, universal channel
RSS Feed