ITV Play axed – ITV2 +1 coming to Freeview on the 15th March

Following the recent ITV quiz audits, ITV have decided to remove ITV Play from Freeview and on Sky (ie. it will be axed on all platforms), and replace it on Freeview with ITV2 +1 on the 15th March, and on Sky on the 16th March. Late night ITV Play quiz programmes will still be aired on ITV1 and ITV2 – but the channel itself will be axed. If the rumoured ITV Movies channel ends up launching, I would assume it would take ITV2 +1’s place on Freeview.