More info on Virgin Media’s new channel

The official press release for Virgin Media’s new cable and Freeview channel – Virgin 1 – is now available on their website. The press release says “Virgin 1 will look to give this content the full on-demand treatment – offering viewers the opportunity to watch whenever and wherever they want. Catch-ups, previews and exclusive content will be available via broadband and Virgin Media on-demand through innovative cross-platform deals for key content that will offer richer experiences for viewers. With this approach, Virgin 1 will bring a fresh blast of entertainment into eight million Freeview homes, appealing to a broad audience with an appetite for up-front entertainment. Alongside original content, it will give Freeview viewers their first-look at some of Virgin Media Television’s hit pay-tv programming”. Read the full press release on the Virgin Media Press Office website.

The official press release states “Ftn rebranding to take the Virgin 1 name on the EPG. It will broadcast for 12 hours (6pm to 6am) on Freeview, with a 24 hour schedule on Virgin Media and satellite”.