A Top Up TV representative over on the Digital Spy Forums has put an end to the speculation as to why Setanta Sports is broadcasting free-to-air on DTT at the moment. It wasn’t a mistake, after all – it is unencrypted for 10 days to bring in some new subscribers. The Top Up TV source on the Digital Spy Forums said “Top Up TV Sports fans are in for treat over the next ten days. Setanta Sports Channel 34 will be broadcast unencrypted between 7pm and 10pm until June 22nd allowing all Freeview customers to view the channel for free (as long as they have rescanned their Top Up TV DTR box)”. Source can be found by clicking here.