Virgin News channel on the way?

Broadcast Now are reporting “Virgin Media is considering launching a news channel to rival Sky News with ITN as its content supplier”. There doesn’t appear to be anymore news on this at the moment, so watch this space. If they were to go ahead and launch a news channel, this would mean they would have Setanta Sports News to rival Sky Sports News, and Virgin News (if it were to be called that) to rival Sky News.