Setanta Sports News to be produced by ITN

ITN will be the producers in charge of new Virgin/Setanta venture, Setanta Sports News when it launches later this year. Setanta Sports News originally had a deal with another company, who withdrew from the channel, meaning the launch has been pushed back. Setanta Sports News is thought to be available on cable and Sky when it launches, and will prove a strong rival to Sky Sports News. It will also prove to be a strong marketing tool for the other Setanta channels – which now show selected Premier League football matches – and are free to Virgin Media XL TV customers.