Discovery has won the new slot on the Freeview platform. The channel is not yet named but it will likely be a completely new channel and Variety.com are reporting it “will not be branded as a Discovery entity”. Discovery has bought the new Freeview slot from SDN for an undisclosed sum.
Variety.com also report Dan Brooke from Discovery Networks has said the new Freeview channel will be “based on the Discovery library encompassing history, factual, lifestyle and entertainment, alongside third-party acquisitions, but declined to say precisely which demographic it would be aimed at”. The new Discovery channel should be launching on Freeview in early 2009.