ITV’s catch up TV service ITV Player is launching on Virgin Media soon, it has been announced. Virgin Media has reached a deal with ITV to offer the service on its TV service. A press release on Virgin Media’s website today says “the agreement will give ITV its largest ever potential on demand audience, with Virgin Media’s 3.5 million TV customers able to view over 40 hours of top quality programming from ITV1, 2, 3 and 4 each week”. Programmes will be available on Virgin Media’s Catch Up TV On Demand service for seven days after they’re broadcast.
There’ll also be a catalogue of old programmes available in Virgin Media’s TV Choice On Demand section – Virgin Media says “viewers will also be able to choose from 500 hours of award-winning ITV comedies, documentaries and dramas, all ready to watch at any time on demand”. The press release says a selection of high definition programmes will also be available On Demand.