Dave +1 becomes Dave Ja Vu

As planned, Dave +1 has rebranded as Dave Ja Vu. In a press release from UKTV they say “Dave ja vu will replace Dave +1 on all platforms… and so is available to view in 17.5 million homes nationwide via Freeview, Sky Digital and Virgin Cable. Also in the press release, Dave’s Channel Head Steve North says “renaming our +1 service Dave ja vu will help bolster the already successful Dave brand further while appealing to our target audience of 16-34 year old male viewers, who are sure to get the joke”. Freeview customers may need to carry out a rescan on their box to pick up the new channel name. Dave and Dave Ja Vu are available on Freeview, Virgin Media and Sky.