The final UKTV channel to be rebranded is UKTV Food. It’s been confirmed the new name for the channel will be Good Food. UKTV have struck a deal with BBC Worldwide to license the brand from them for the Good Food channel name.
UKTV say, in an official press release, “negotiated directly between the broadcaster and BBC Worldwide, this agreement permits UKTV to rebrand its dedicated UKTV Food channel and associated website while also adopting the new channel brand for all related commercial and promotional activities. UKTV’s new lifestyle channel, Good Food, will launch at 9am on Monday 22nd June alongside a complementary website”.
The tagline for the new channel will be “we have fun with food” and will have “80% of its schedule made up of brand new commissions and exclusive acquisitions”.
Matthew Littleford (UKTV’s controller) says “we are thrilled to mark our tenth and final channel rebrand with a completely different approach: licensing an established brand name that has both heritage and credibility associated with it”.