Bravo and Channel One will cease broadcasting on all platforms soon as Sky want to concentrate on their other channels.
Sky recently acquired Bravo, Virgin1, Living and the other channels in the Virgin Media TV group from Virgin Media. The group of channels is now known as the Living TV Group. Sky quickly renamed Virgin1 to Channel One as they didn’t buy the Virgin branding rights.
The Guardian reports “it was decided that Channel One [snip] was too similar to Sky3… BSkyB intends to “redeploy” the channels’ programming, with pay-TV shows moving to other Sky channels and free-to-air fare mostly moving to Sky3″.
Channel One will be replaced by Challenge on the Freeview platform.
Sky’s acquisition of the Virgin Media TV group of channels was cleared by The Office Of Fair Trading this week.
A precise date for the closure of Bravo and Channel One is yet to be announced.