Living will be rebranded as Sky Living from early 2011.
The name change will take place following Sky’s acquisition of the Living TV Group of channels from Virgin Media earlier this year (first resulting in the recent Virgin1 rebrand to Channel One – the channel which is now facing the axe in the coming months along with Bravo).
A new channel called Sky Atlantic will also launch early next year.
Sky Living will appear next to Sky1 on the Sky EPG on channel 107 and Sky Atlantic will appear next to it on channel 108. Sky Living and Sky Atlantic will both be available in HD as well.
The name change for Living will also take place on Virgin Media’s TV platform. It’s unknown whether Sky Atlantic will appear on Virgin Media’s TV service, but it’s likely that it will at some stage, if not from the initial launch.
The official press release from Sky says:
“Sky Living – Living, the home of programmes such as Britain’s Next Top Model, Four Weddings, Chuck and upcoming UK drama series Bedlam, was acquired by Sky from Virgin Media earlier this year. To build on the channel’s success as one of the UK’s leading pay TV channels, it will re-brand as Sky Living from early 2011 and benefit from a 25% increase in on-screen investment. It will move to a new slot of #107on the Sky EPG from its current position at #112”.
“Sky Atlantic – From early 2011, the brand new channel will provide an exclusive home to some of the most eagerly anticipated shows intelevision, including all of HBO’s new series such as the already critically acclaimed Boardwalk Empire and the forthcoming Game of Thrones, Luck and Tremé. Sky Atlantic will also be the exclusive home of Mad Men from 2011”.