‘Project Shuffle’ channel named as 4seven

4sevenThe new catchup channel being launched by Channel 4 as part of ‘Project Shuffle’ will be called 4seven. Channel 4 Chief Executive David Abraham announced the channel name at the FT Digital Media Conference. This will be the first new channel to be launched by Channel 4 since 2005.

An official press release on the Channel 4 website says “launching across all major TV platforms later this year, the channel will give viewers another chance to catch up with the most popular and talked about Channel 4 content from the last 7 days with the ease of a remote control rather than going online”.

David Abraham goes on to say “with so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR and VOD. 4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days”.