ITV’s new free-to-air channel ITVBe will launch in October, it has been announced.
ITVBe launches on the 8th October on Freeview, Freesat, Sky and Virgin Media.
“The new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people. ITVBe will be the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows as previously announced”.
— ITV Press Centre (@itvpresscentre) July 22, 2014