The following channels have ceased broadcasting today, 1st January 2011;
Bravo (Sky channel 123, Virgin Media channel 136)
Bravo +1 (Sky channel 124, Virgin Media channel 137)
Bravo 2 (Sky channel 153, Virgin Media channel 138)
Challenge Jackpot (Sky channel 867, Virgin Media channel 141)
The channels have been closed down as Sky bought the Living TV Group in 2010, and announced they would close the Bravo slate of channels, Challenge Jackpot, and they will also be rebranding Living as Sky Living in 2011.
Challenge Jackpot’s website is still working (challengejackpot.com) and Bravo’s website (bravo.co.uk) now redirects to a sky.com page saying programming from the channel will appear on other Sky channels in due course.
The Living TV Group’s official website (livingtvgroup.co.uk) now redirects to a sky.com page.
Bravo, Bravo +1 and Bravo 2 will close on all television platforms including Sky and Virgin Media on the 1st January next year.
Now Sky owns the Living TV Group of channels they have decided to close down the Bravo family of channels as they cater for a similar demographic of that of Sky1.
The majority of Bravo programmes will be moved across to Sky1 and other Sky channels in due course.
Bravo and Channel One will cease broadcasting on all platforms soon as Sky want to concentrate on their other channels.
Sky recently acquired Bravo, Virgin1, Living and the other channels in the Virgin Media TV group from Virgin Media. The group of channels is now known as the Living TV Group. Sky quickly renamed Virgin1 to Channel One as they didn’t buy the Virgin branding rights.
The Guardian reports “it was decided that Channel One [snip] was too similar to Sky3… BSkyB intends to “redeploy” the channels’ programming, with pay-TV shows moving to other Sky channels and free-to-air fare mostly moving to Sky3″.
Channel One will be replaced by Challenge on the Freeview platform.
Sky’s acquisition of the Virgin Media TV group of channels was cleared by The Office Of Fair Trading this week.
A precise date for the closure of Bravo and Channel One is yet to be announced.