ITV1 has rebranded as ITV

A huge rebrand of the ITV network of channels has taken place today.

The changes see ITV1 renaming back to its original name of ITV (names for ITV2/3/4/CITV remain unchanged).

Your EPG will reflect the new channel name for ITV.

ITV1 HD has also been renamed as ITV HD as part of the rebrand, and ITV1 +1 has become ITV +1.


ITV1 +1 now available

ITV1 +1 has launched today on Freeview channel 33, Sky channel 131 and Virgin Media channel 114.

If you have Freeview you may need to rescan your box to receive the new timeshift channel. You’ll also need to rescan to keep receiving ITV2 +1 as this moves to a new multiplex and is now available 7pm-4am instead of being a 24 hour channel. After a rescan ITV2 +1 will move to channel 27, and ITV1 +1 appears on channel 33.


More ITV channels coming soon

ITV have announced further ITV channels will launch in the coming months.

ITV1 HD is already available, but they say ITV2 HD will launch in October and ITV3 HD & ITV4 HD will launch shortly afterwards. It’s also been announced ITV1 +1 (the service that was originally planned some time ago but never launched) will finally make an appearance in the first quarter of 2011.

The channels will launch on Sky, but it’s thought ITV are in negotiations with other providers such as Virgin Media as well.


ITV1 +1 launch delayed until further notice

Digital Spy reports ITV1’s timeshift channel +1 will not launch on the 1st October as previously announced. They say it’s been delayed “until further notice” probably because of “concerns over the Contract Rights Renewal mechanism”. Click here for more details from Digital Spy. ITV1 +1 was rumoured to launching on Freeview as well as Virgin Media and Sky.

ITV1 +1 to launch 1st October

ITV1 +1 – a one hour timeshifted version of ITV1 – will be launching on Virgin TV and Sky on the 1st October. The new channel will be on air 10.25am-7am daily – it will not air a timeshifted version of GMTV.

With regards to what region ITV1 +1 will be – Digital Spy reports “six regional variants will be transmitted: London; “South East Macro” encompassing Meridian and Anglia; “West Macro” encompassing Wales, West and West Country; Central; a single region for Yorkshire and Tyne Tees; and a further single region for Granada and Border”. ITV1 +1 will not be available in Scotland, Northern Ireland or the Channel Islands.

No Freeview launch has been confirmed.