ITVBe – the new entertainment, reality and lifestyle channel from ITV – has launched on Freeview (channel 26), Freesat (channel 118), Sky (channel 179) and Virgin Media (channel 119).
The channel is now home to the likes of The Only Way Is Essex, The Real Housewives of Orange County and Dinner Date.
The new channel is aimed predominantly towards young females.
ITV’s new free-to-air channel ITVBe will launch in October, it has been announced.
ITVBe launches on the 8th October on Freeview, Freesat, Sky and Virgin Media.
“The new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people. ITVBe will be the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows as previously announced”.
ITV have confirmed another new channel launch weeks after announcing ITV Encore.
The new channel announced today is ITVBe which will be a free-to-air channel “featuring the best entertaining lifestyle and reality programming from the UK and the US” according to the official ITV press release.
ITV say “the new channel, which is likely to appeal to a younger, female audience, will also feature acquired content, including the US Real Housewives franchise, which currently airs in daytime on ITV2… ITVBe will complement ITV2 which will continue to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart”.
ITVBe will also become the exclusive home for The Only Way Is Essex.
The difference between ITVBe and ITV Encore is the latter is a pay channel – this will likely mean you’ll need to be a Sky customer (i.e. not free-to-view or free-to-air), and not have to pay a subscription for the channel itself – whereas ITVBe will be completely free.
ITV say ITVBe will launch towards the end of the year and will be “available free on all the major broadcasting platforms, including Freeview, Sky and Virgin Media”.
Read the ITV press release in full.