UKTV Food to become Good Food

The final UKTV channel to be rebranded is UKTV Food. It’s been confirmed the new name for the channel will be Good Food. UKTV have struck a deal with BBC Worldwide to license the brand from them for the Good Food channel name.

UKTV say, in an official press release, “negotiated directly between the broadcaster and BBC Worldwide, this agreement permits UKTV to rebrand its dedicated UKTV Food channel and associated website while also adopting the new channel brand for all related commercial and promotional activities. UKTV’s new lifestyle channel, Good Food, will launch at 9am on Monday 22nd June alongside a complementary website”.

The tagline for the new channel will be “we have fun with food” and will have “80% of its schedule made up of brand new commissions and exclusive acquisitions”.

Matthew Littleford (UKTV’s controller) says “we are thrilled to mark our tenth and final channel rebrand with a completely different approach: licensing an established brand name that has both heritage and credibility associated with it”.

Good Food logo
Good Food logo

More UKTV rebrands confirmed

Following on from the successful rebrands of many of UKTV’s other channels, UKTV Style will soon be rebranded as Home and UKTV Gardens will become Really. The UKTV Style rebrand to Home will come on the 30th April and the UKTV Gardens rebrand to Really will happen on the 19th May.

Brand Republic reports “Home will only focus on homes and gardening-related programming… gardening content that was previously on UKTV Gardens will be absorbed into Home” and Really will have “a range of programming such as The Baby Borrowers and Farm of Fussy Eaters”.

UKTV Style is available on Virgin Media, Sky and Top Up TV. UKTV Gardens is available on Virgin Media and Sky.

Following the UKTV Style and UKTV Gardens rebrand, there will just be one “UKTV” pre-fixed channel name remaining – UKTV Food. UKTV Food is expected to rebrand soon. UKTV’s online service UKTV Homes is also expected to change its name soon.