The Virgin Media owned TV channels (commonly known as the VMTV channels) are now widescreen. The channels had always been 4:3 but have finally made the leap into 16:9 format. VMTV channels include Virgin 1, Challenge, Living and Bravo. UKTV channels made the switch to widescreen a few months ago. This change also affects other platforms, including Freeview which has Virgin 1.